• Facebook Clean Grey
  • Twitter Clean Grey
  • Instagram Clean Grey


  • stefanhowarth

The secret to a groomed face featuring MMUK MAN...

Having well groomed and defined eyebrows isn’t just a beauty trend that’s been with us for several years now, it’s become a beauty and grooming staple for men and women. But why are brows so important?

Eyebrows are one of a person’s most prominent facial features because of the many functions they perform. They help accentuate the eyes, shape the face, and play a powerful role in communication. They can also help you look more youthful, frame the eyes (which many say are people’s best feature), help balance the face and refine your look (a well-groomed brow can create a polished look that enhances your appearance). They sound pretty useful right? Well I’ve been big on brows for a long time, and I’m going to show you exactly what a good brow can do!

Above is a photo of me getting ready to hit the local shops, as you never know who you’re going to bump into, I want to make sure I look groomed, healthy and happy, so my first step is a good brow! In this photo I have nothing on my brows, and I not only look, but I feel unfinished. Plus I feel my eyes look odd and my face isn’t nicely defined or balanced at all. So this is where I use the MMUK MAN Brow Shadow. But first, who are MMUK Man? MMUK MAN is a new brand that have been around for several years with an ever growing and very happy army of male customers. They operate from, a site specifically designed for men, by men. They understand the importance of modern day men wanting to look their best everyday and the rise in male beauty and grooming. They are super proud to offer the UK’s widest and best range of makeup for men products offering everything from concealer for men, to guyliner and foundations. All the products are to help simply look completely fresh and polished in a natural, none girly made up way. They set out to produce formulas which, once applied do not shine, cake or streak – the look men certainly want to avoid. Instead, they promote finishes which ultimately scream freshness and perfection whilst upholding your alpha male status! The MMUK MAN Brow Shadow is the first product I usually use, and the first that I was impressed with from the MMUK range. I have very thick but sparse brows, so to look groomed and fresh I often fill any gaps in my brow using a powder. I tested this product hoping it would give natural definition to enhance my brows, and it did just that. I used a small brow brush and carefully went over my brow hair, filling any gaps I had and hey-presto, I had thick, natural looking brows that helped framed my eyes. The powder is a lightweight medium coverage formula available in many different, natural looking shades on the MMUK MAN website. Brows are also big business being one of the key grooming tips for men, a good brow and fresh clean & clear looking skin.

Look at the huge difference a brow can make?! I look finished, groomed, my face looks a more defined shape and my eyes look brighter and fresher, well on one side anyway, below is a better photo! Now the next MMUK MAN product I use is the Manscara. Put simply, a mascara for men. A product to define the eyes without looking drag-like, this simply lengthens lashes and helps you looked groomed and gives you beautifully defined eyes, and everyone finds good eyes attractive right? The MMUK MAN site described this product as a “water resistant lengthening cream based formula are a few tricks of the trade to amplify your look, maintain your manhood and create a striking illusion, certain to attract.” Having tested this myself against many other products which are primarily for women, I could totally see a difference. This was a natural looking finish, unlike some other items out on the market. The dark black colouring around my blue eyes seemed to enhance and my lashes looked longer, but still natural.

Next? MMUK MAN Eyeliner For Men. I teamed the above Manscara with the eyeliner in black from the MMUK MAN range. This product was super easy to apply, and as a thin black pencil gave a more natural look unlike some thick liners, I also noted it lasted all day which was great and it didn’t irritate my eyes at all. Now for men that want a completely natural look you may stay away from eyeliner, however it’s a product that can help define your eye and elevate your look. Male celebs such as Russell Brand and Adam Levine have made ‘guyliner’ and other makeup for men products a real hit in the entertainment industry over recent years and it’s a product worn a lot by men at gigs and red carpets, so maybe if you have a special event you could have a little play and change up your day to day look without looking camp or draggy. Remember it maybe make up but these products are to enhance masculinity and just make you look and feel better!

Above is my finished look, giving you the best version I can of my face, featuring a strong and defined brow with enhanced eyes and a confident smile. Remember, if you’re going to do one thing to your face in the morning, make sure your brows are groomed, as it totally changes your look and instantly gives you the ‘well put together’ look, boosting your confidence and how people see you!

Are you interested in any of the products? Visit for more details, photos and links to ask more questions. You can read my interview with the brand at

You can also follow the brand on Instagram @MMUKMAN for news of special offers, tips and more photos.

You can also follow myself on my adventures in the fashion and beauty industry @HOWSTE on Instagram & Facebook.