Sabinna is a brand I’ve become to love, with it’s chic aesthetic creating classic yet modern pieces each season, it’s a label I suspect will be here for a long time.
Russian born and Austrian raised designer Sabinna Rachimova is the woman behind her namesake brand and you may have noticed me wearing a few of her pieces, and I’ve mentioned her on my journal & social media several times. With a focus on hand crochet, something you'll see on many of her designs, she creates pieces that are effortlessly chic, mixing traditional craft with modern styling. All her fabrics and materials are carefully sourced in Europe and made in the UK and Austria, following the production process every step of the way to deliver high quality garments for customers around the world. Sabinna has also previously worked for the likes of Christian Dior and Mary Katrantzou before starting her own brand which has shown in London for several seasons. Now she is busy creating her lovely hand made luxury fashions with a mix of traditional crafts, such as crochet with her chic modern styling for her own brand and was described by Fashion Scout last season as a 'Trendsetter and a storyteller for the modern woman'. Not to forget that in May 2017 Sabinna won the Fashion Futures award presented by Decoded Fashion and the British Fashion Council.
Sabinna was taught the magic of textiles and knitting when she was three through her grandmother, but it wasn’t till receiving a book about fashion designers at age ten from her mother that she realised she wanted to be one herself. Driven by a passion for craft and the art of storytelling through her collections, Sabinna has expanded greatly from a start up brand using her living room as a studio to her own Brick Lane creative space. 91 Brick Lane is now the Sabinna studio where the whole team comes together to fulfil the needed creative process to drive such a brand. With the offices being used as a showroom, meeting space for customers who are welcome to try pieces on and private clients. With moodboards and samples dotted around the place, every corner of the studio is a hive of art and fashion with a customer focused commercial drive.
I’ve met Sabinna twice now, and have attended her show during London Fashion Week for the past two seasons. With an air of casual elegance about her, Sabinna is a very approachable woman, who’s calm charisma manages to successfully sell her vision season upon season. Due to innovative selling strategies and direct communication with her clientele, fans of the brand, and customers are able to fully submerge in the creative world of Sabinna the brand, and as I’ve enjoyed it so much, I’ve decided to dedicate this small article to share the love, and let you all know of the next collection.
When does an object stop becoming something merely materialistic and become something special?
For Spring & Summer 2018, Sabinna presented season 005, Objective Memories. An emotional journey into memories, drawing inspiration from objects from the past and the emotional connection to their owners and others around them. Sabinna asked herself, when does an object stop becoming something merely materialistic and become something special?
Sabinna drew inspiration from items she had since being a child that she has kept, including a letter from her grandma, a necklace and a ring. These reminded her of the traditional Russian techniques her grandma taught her and she added these amongst the collection. The colour palette was inspired by artwork created by Mar Goman, Celia Pym and Oliver Jeffers, which meant we saw blues, pinks and reds walk the runway with hints of yellow and white. We saw T-shirts with slogans written in reverse, something personal and secretive that only you can read when looking in the mirror. This was also presented on the invitations, featuring wording spelt backwards with a reflective panel being included so the message can be read in the reflection. We also saw knee length dresses in various colours and floral print. Signature knitwear in sweaters and traditional Sabinna crotchet flowers. Lace, merino wool, cotton and denim elegantly glided around onlookers showcasing yet another collection of totally wearable looks that will last a lifetime and hopefully create objective memories themselves.
During London Fashion Week this season Sabinna held two events, the First was the catwalk presentation at Swiss Church, Endell Street, London. The second event was a shopping experience and after party, where guests were invited to enjoy cocktails, mingle with fellow show attendees, and shop selected pieces shown earlier that day. I was lucky enough to attend both, and both were as fabulous as each other. The after party was held on London’s South Bank, at the OXO tower overlooking the themes. It was such a romantic sight seeing the London skyline at night, and I had a fabulous time talking to Sabinna herself, showing my other half the fashion world, and networking around the room with a cocktail in hand. Not to mention getting a closer look at the items shown hours before on the runway. I may have managed to purchase a piece also... but let’s face it, you all knew I would!