After having an amazing day on day two of London Fashion Week, I was ready get glam and see what day three had in store. While back at basecamp, formally known as the Mercure, London Hyde Park Hotel, I noticed that for my first show of the day my invitation contained a gold star. Gold star show invites usually mean you're seated front row, and with that, my excitement for another day of fabulous fashion peaked!
This was the first show of the day, and I arrived a little jaded and tired, however with one flash of my gold star ticket, I was rushed inside leaving the queue behind to take my seat front row.
Apu Jan is a contemporary London based womenswear brand, and every season designer Apu Jan creates a fantasy world usually inspired from literature. The AW17 collection he presented to us was called "from here to there" and was described as a visual journey through a collection of doors from this world to the other side of the universe. The show opened to easy listening music by award winning DJ Questionmark, hidden in the audience towards the back of the room and the collection emerged in beautiful winter hues.
A colour palette made up of grey, black, cream, navy, burgundy and khaki featured and all the designs were made ready to walk off the catwalk and into your wardrobe, perfectly wearable for next season. Heavily structured with jacquard, some prints and embroidery mixed with classic contours of checked, stripes and diamonds! Apu Jan is known for using different innovative knitwear techniques and this season we saw several knitwear pieces walk the runway mixing modernity with traditional craftsmanship. All the pieces had a quiet elegance and were totally wearable with feminine charm. A beautiful collection to be worn anytime of day for chic sophistication. Below are my favourite looks from the show.
Below are some more press photos from the show, can you spot me sitting front row?
Following Apu Jan was the Haluminous Presentation titled 'Floral DNA', a show I'd been eager to attend all season. Haluminous is a Sydney based womenswear brand founded in 2016 by designer Hannah Kim. She has a reputation for creating highly embellished clothing in youthful and modern silhouettes (which I love!). Presentations are often more intimate than the shows, and this presentation was no different. The small audience intimately filtered into the room to be greeted with a red stage full of Lily's, and a circle in the centre of the room which also consisted of white Lily's and candles. The whole presentation had onlookers hooked as the powerful event unwrapped before our eyes. It first started with a video of a young girl in a disorientated state, which set the tone of the whole event. The room at Freemason’s Hall then witnessed one of the models presenting a small poem about a girl searching for freedom and eternity, looking to be a pure flower, this was then reflected in the circle of candles and Lily's.
A very small, acrobatic model then entered the circle in the middle of the room, showcasing powerful demonic forms with her body as eery music played in the background. Contrast from the norm at fashion weeks usual elegant stamp walk from models, we witnessed women shuffle around the circle, wearing garments made up of vibrant red and black hues with whites. Shorts, socks, sliders, hoodies and dresses were all layered on top of each other creating unstructured silhouettes which all featured embellishment, complementing the feel of the presentation. The collection contained straight cuts and layering, presented within a powerful story. Below is a selection of photos from the killer event!
Below are a few extra press photos where you can spot me in the audience, all photos above are my own.
Annderstand, a brand created by designer Ge Yu is all about fusion, innovation and craftsmanship. Ge Yu is said to aim to understand the modern female through her designs, something which was evident through her AW17 collection. The collection, for me, contained an abundance of wearable pieces in many different colours, materials and prints. This was another show where you could pick any look straight off the runway and confidently wear it down the street looking and feeling chic and totally fierce. Luxurious fabrics, trench coats, dresses and pant suits strutted down the runway, each piece standing out in it's out right. A perfect capsule wardrobe for winter, do you agree?
Cimone is a brand created by designer Carli Pearson. Trained at Central Saint Martins and developing skills from working at top fashion houses such as Stella McCartney, Alexander Wang, Emilio Pucci and McQ, Alexander McQueen, Carli certainly is one to watch! Cimone is London based, from development to being hand crafted where according to Cimone, no comprises are made to achieve the highest standard of quality. Aiming to create 'timeless pieces that transcend seasonal boundaries' that can be worn for many years to come.
I first heard of Cimone when I stumbled upon a stunning print last season, which was inspired by washing machines (photo below). I adored the fact a beautiful print had been created from such a basic household item that most often overlook, unfortunately I was unable to buy anything from that collection however it made me super excited to see what Carli at Cimone would present next.
This excitement lasted as I walked into the hot and totally packed showroom which had standing room only, luckily I managed to get a seat as an army of excited people shuffled into the room. The show was powerful, with statement pieces and exaggerated proportions, I myself, was totally in love! Mixing modernity and tradition, symmetry and asymmetry collide as if from another universe. Feminine forms were complemented with strong shoulder lines and heavily structured shapes. The colour pallet contained dark reds, navy, whites and oranges with strong patterns. I must admit, the collection had an old McQueen twist with powerful yet feminine proportions. The statement tailoring was divine, and the red gown at the end? Timeless! A beautiful collection with a killer fierce edge.
Following the powerful Cimone show, myself and best-friend Megan went back outside to wait in line for the last few shows of the day that we had tickets for. However it was cold, we were tired, and within 10 minutes we decided to miss them as we were rather fed up of waiting outside, in the cold winds. Fashion Scout insist in having you wait outside in the cold no matter how many shows you're going to nor if you're attending the next show or not. By that time me and megan were fed up so we just left. Fashion Scout, please reform your queuing process?! If you come out of a show, and they're in the next show, can we not just go straight in instead of the dreaded queue outside?!
And with that, Day 3 of LFW was over.