Balmain for H&M...
We all woke up to news this morning, big news. News I await once a year, sometimes more. The news of H&M's next designer collaboration, and this November we have a goodie! It was the likes of Kendell Jenner, Jourdan Dunn and designer Olivier Rousteing that first revealed the secret at the Billboard Music Awards last night as they wore items down the red carpet. As per all collaborations, Instagram, Twitter and Facebook exploded with the news. News that was later confirmed by H&M.
Kendell Jenner, Jourdan Dunn and Olivier Rousteing wearing items from the collection on the red carpet. Balmain is a haute couture fashion house that was founded by Pierre Balmain. Balmain was born in 1914 in France. His father owned a drapery business and his mother and sister owned a fashion boutique where he often worked after his father’s death in 1921. He always had a love of fashion and an eye for design. He attended the Ècole des Beaux Arts in 1933-1934 with intent to study architecture but instead ended up spending the majority of his time designing dresses. After working for atelier Robert Piquet as a freelance artist and spending time with Edward Molyneux, he left school to work for Molyneux. In the late 1930s, he served in the French air force and the army pioneer corps. After peace was declared, he worked at Lucien Lelong and opened his own fashion house under his name. He released his first collection in 1945 and his first fragrance in 1949. While at Lelong, he met Christian Dior, a designer who would play a huge role in Balmain’s career and the postwar fashion industry in general. Currently the house is designed under the creative directorship of young Olivier Rousteing, Balmain, the epitome of French luxury, has grown into a global pop culture phenomenon, with modern day celebrities like Kim Kardashian and Kanye West a huge fan. "I want to talk to my generation − this is my main aim as a designer," Rousteing said this morning. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it." "We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody," Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, added. "With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise."
In teaming up with H&M, Rousteing joins the ranks of some of the industry's biggest names - including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang. The collection which includes menswear as well as womenswear will land in stores on November 5th 2015. Save your pay cheques and prepare for war, this may get messy!