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  • stefanhowarth

Forget buying Lanvin shoes, you could actually buy Lanvin...

...well, Not literally, however rumours have it that lanvin may be up for sale! Lanvin is one of my favourite brands, and as a fan of the brand, I care about its future. Lanvin is a Parisian brand that is known for being one of, if not the oldest fashion brand still trading in the world today. Jeanne Lanvin founded her brand in 1889, firstly only making dresses for her daughter, Marie-Blanche De Polignac but as her designs became popular and more well know, her fame, and therefore her brand grew. Lanvin is now considered to be one of the most influential designers of the 1920's and 1930's, skilfully using intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colours that became a trademark of Lanvin the brand.


I first heard the rumours that Lanvin may be sold from trusty British Vogue. They stated that industry insiders believed rumours that the current labels owner, Madame Shaw-Lan Wang is considering selling the French fashion house. No formal talks are in place from what I can gather after trolling the Internet but its rumours that Madame Wang, whom is a publishing magnate in Taiwan, made an 'informal approach' to a family of investors in Asia about possibly selling her stake. She has always stated that buying Lanvin has been a "long term investment". Vogue said that a source was quoted as saying "It's a very fluid situation. My guess is something will happen this year."


One of my favourite designers, Alber Elbaz (above) is currently at the helm of Lanvin, and his creativity, to me, is perfect for the brand and keeps it unique and current for today's market. Lets hope that whatever happens at Lanvin will not effect the brands identity, and the clothes, in any negative way... Or b**ch be trippin'.