Its now only 2 weeks till the Alexander Wang X H&M collection launches in H&M stores, and online all over the world, and I am REALLY excited! As with all these collaborations from H&M there is a big build up and the collection usually sells out almost instantly. In the run up to the launch I will be revisiting previous H&M collaborations that I have loved, and personally shopped myself, starting with the Marni at H&M collaboration. Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994. Castiglioni became known for her contributions to the design of fur, stemming from her
husband's family fur business. At the time, fur was typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing. Her fashion line, named after her sister Marni, grew as
her customers needed something to wear under or with their fur. Today, the company produces ready-to-wear clothing, handbags, jewellery, and eyewear. Jenna Lyons, senior vice president of women's design for J.Crew, attributes Marni's success to the "post-Tom Ford era," saying that women are lately being bold through colour, print, and shape rather than through overt sex appeal and are dressing more for other women than for men. Marni launched its first menswear line in Fall 2007, introducing leggings as standalone bottoms for men.
I was lucky enough to attend a prelaunch party for the collaboration in H&M's Regent Street Store in London. The prelaunch was held the night before the official launch and we got to view and shop the collection. It was so much fun, my friend Abbey and I drank Champagne, browsed all the items and filled our baskets as much as our Visa cards would allow. Below is an old photo of my invitation, which I no longer have, and a photo of the store window.
To revisit the Marni at H&M collaboration I decided to hold a shoot within a woodland area close to my house. I felt the contrast of nature and the leafy wooded area would go great against the bold colours and prints of the collection. I did not shoot all the items I own as I didn't want to make this post all photos, but we shot as many as I could. All the items were from the men's collection apart from the bronze jacquard top, which I love and have worn to a few parties with a waitscoat in the past. Below are all the photos from the shoot, enjoy reliving the moment with me, afterall its throw back